Lori Williams

Lori Williams is the owner/founder of Lori Williams - Senior Services, LLC. She has lived in Dallas for 24 years and has worked in the senior industry for over 14 years. Her passion for seniors began when her grandmother was diagnosed with Dementia. Lori has a Bachelor in Science, Marketing degree from Louisiana State University. She is a Certified Dementia Practitioner (CDP). Her business was voted Best of Denton County 2019 and 2020 for Senior Services.​ Lori is the creator and host of the Podcast, “Aging in Style with Lori Williams” and was the co-host of the former Podcast/YouTube show, "The Girlfriends' Guide to Senior Living." Lori has been married for 31 years and has two kids.

Listen to Lori share her story of how her grandmother's journey with dementia ignited her passion for helping seniors.

About Lori Williams Senior Services

Betsi Goode 

Business Development, Tarrant County


Betsi Goode is responsible for Business Development for Tarrant County. Betsi grew up in Arlington and has lived there all her life.  She graduated from the University of Texas at Arlington with a degree in Marketing and has served seniors and their families for over 9 years. She and her husband, Randy, have been married for 37 years and raised twin boys.  Both of their children are married and they have 4 grandchildren.  In her spare time, she likes to cook, ride her bike, travel and spend time with her friends and family.


You can contact Betsi, by calling 817-319-2012 or via email at Betsi@loriwilliams-seniorservices.com.

Ashley Bothee

Senior Care Specialist

Ashley has worked in senior living for 17 years, and she is passionate about helping others. Ashley is a Certified Senior Care Manager and has a Bachelor of Social Work (BSW) degree. She is currently in Grad school working on her Masters in Social Work (MSW). Ashley is originally from Florida, and is the mother of four kids. She loves to travel, cook, eat and she is a huge Dallas Cowboys fan. 


You can contact Ashley, by calling 408-469-2449 or via email at Ashley@loriwilliams-seniorservices.com.

Sarah Polan

Senior Care Specialist

Sarah has spent the past two years working in senior living. She has a Bachelors of Science in Music Therapy from Texas Woman's University. Sarah's initial plan was to work with children, but after an internship at Trustbridge Hospice, she found her true passion was serving older adults. Sarah has lived in Denton for most of her adult life. When she is not working, Sarah enjoys spending time with her husband , working in her garden and illustrating. She recently published her first children's book and has plans for more in the future. Sarah is always excited to help families and loves engaging with different communities in her area. 

You can contact Sarah, by calling 214-707-6570 or via email at Sarah@loriwilliams-seniorservices.com.

Nickole Weisinger

Senior Care Specialist

Nickole Weisinger is a native Texan and has lived in Dallas nearly 30 years and in Lake Highlands for almost a decade. She graduated from Stephen F. Austin State University with a Bachelor of Science degree, specializing in Psychology and she has worked in senior living for 12 years. Nickole’s compassion for seniors stems from living with her grandparents and many summers visiting her great grandmother. It brings back her best childhood memories to work with seniors, listen to their stories about love, life, loss and all things in between. Nickole continues to live out her passion for seniors by helping both seniors and their families find care options when the time comes. When Nickole is not helping Seniors, she enjoys her free time with her 2 children, riding her bike around White Rock Lake and driving down to the coast to enjoy the beach.

You can contact Nickole, by calling 214-799-4412 or via email at Nickole@loriwilliams-seniorservices.com.

Karen Weatherford

Senior Care Specialist

Karen Weatherford has worked in the senior industry for the past 30+ years, and she brings a wealth of knowledge and experience to the team. Her true love is helping people, especially seniors. Karen knows first hand what it is like when a senior loved one needs help, and she uses her compassion and experience to help families during this difficult time. Karen also owns a Performance Blogging Online business where she blogs about senior subjects. Karen was born in Harrison, Arkansas and attended The University of Arkansas. Following college, she was fortunate enough to be able to travel the world before settling down to raise her (by then school age) children, Kara and Stormy.

You can contact Karen, by calling 972-672-6947 or via email at Karen@loriwilliams-seniorservices.com.