Lori Williams

Lori Williams is the owner/founder of Lori Williams - Senior Services, LLC. She has lived in Dallas for 23 years and has worked in the senior industry for over 13 years. Her passion for seniors began when her grandmother was diagnosed with Dementia. Lori has a Bachelor in Science, Marketing degree from Louisiana State University. She is a Certified Dementia Practitioner (CDP). Her business was voted Best of Denton County 2019 and 2020 for Senior Services.​ Lori is the creator and host of the Podcast, “Aging in Style with Lori Williams” and was the co-host of the former Podcast/YouTube show, "The Girlfriends' Guide to Senior Living." Lori has been married for 30 years and has two kids.

About Lori Williams Senior Services

Laurie Roberts | Lori Williams - Senior Services | West Texas
Laurie Roberts 

Business Development, West Texas


Laurie Roberts-Jones is a 4th generation West Texas native. She holds State of Texas Assisted Living & Memory Care Licenses and has been in Senior Living Administration for over 10 years. She has helped hundreds of families, from San Angelo, Dallas, Lewisville, Odessa, Midland and Abilene, navigate the maze of Independent Living, Assisted Living and Memory Care. She brings a plethora of industry knowledge and a proven track record catering to seniors and their families needs.

Betsi Goode 

Business Development, Tarrant County


Betsi Goode is responsible for Business Development for Tarrant County. Betsi grew up in Arlington and has lived there all her life.  She graduated from the University of Texas at Arlington with a degree in Marketing and has served seniors and their families for over 9 years. She and her husband, Randy, have been married for 37 years and raised twin boys.  Both of their children are married and they have 4 grandchildren.  In her spare time, she likes to cook, ride her bike, travel and spend time with her friends and family. You can contact Betsi, by calling 817-319-2012 or via email at Betsi@loriwilliams-seniorservices.com.

Donna French

Business Development, Collin County


Donna’s 20 year career in senior living has given her experience in home health, independent living, assisted living, memory care, long term care and hospice. Donna has developed a true passion for serving seniors and their families. She knows what to look for in senior living communities and will recommend options she believes will meet your needs.

Donna is originally from Denver, Colorado, but calls Texas home. She is married to her high school sweetheart and they live in Fairview with their 4 year old maltese, Sadie. They have two grown children and three grandchildren. You can contact Donna French by calling 469-952-7101 or via email at Donna@loriwilliams-seniorservices.com.